The goal of every brand is to be relevant to consumers and aligned with consumer behaviors. That’s why brands launched ecommerce sites as the internet became an increasingly common place to shop. That’s why brands made their emails mobile friendly as smartphones became an increasingly common way to read emails. And that’s why brands created […]
Too often, I’m in reviews with sales people whining, “The customer is irrational!” They go through a litany of complaints, including: “They don’t understand our products and why they are superior…..” (Of course it’s not their job to do that.) “They keep changing their minds….” “They aren’t being logical, we’ve presented all the data/analysis, it
Facebook recently commissioned a new report into emerging gaming behaviors, and how marketers can use them in related promotions. Source link
Facebook's latest report looks at evolving media consumption habits, and how TV and social are often used in tandem. Source link
Facebook Publishes New Report on Evolving Multi-Screening Behaviors Read More »
Snapchat has launched a new data report which highlights user behaviors based on data tracked within the app. Source link
You’ve heard the expression that a person is “time poor but cash rich.” But what can marketers do with that type of information about consumers? The Video Advertising Bureau (AKA theVAB.com) produced an infographic that includes statistics from a report that explores the behaviors and media consumption of those Americans with plenty of cash but
The Behaviors and Media Consumption of Affluent Americans Read More »
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social networks, according to recent research. Read the full article at MarketingProfs Source link
Getting to Know Gen Z: Beliefs, Preferences, and Behaviors Read More »
A New Year brings a new opportunity for professionals to make important decisions that will help them succeed in their career and standout. The tangible results of success can include getting promoted, earning a raise, new job opportunities or increasing their profile in their respective industry. The common trait that people have who experience above
These 5 Behaviors Will Determine If Your Career Will Be a Success or a Failure in 2018 Read More »
Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey conducted in May and June 2017 among 1,502 consumers in the United States age 18 and older. Some 94% of respondents say
What Makes Consumers Loyal to Brands? Factors & Behaviors Read More »
Stories of innovation usually follow a simple, but common narrative. Someone gets an idea, figures out how to make it work and changes the world. Yet that is rarely how it actually happens. Far more often, someone comes up with a great idea and it never gets off the ground because no one is willing
Every Meaningful Innovation Needs a Transformation In Behaviors to Create Real Value Read More »
