Behaviour

B2B Mobile Buyer Behaviour research

Chart of the Day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption in our mobile statistics compilation. Yet most of our stats are based on consumer surveys and panels. It’s rare for B2B specific data to be shown. Given this lack of insight, most businesses […]

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Artificial Intelligence and Consumer Behaviour Work Well Together

Artificial Intelligence and consumer behaviour are a partnership that we are going to see much more of in the coming months and years ahead. That’s because our shopping behaviour is highly individual and complex. Getting to grips with it takes businesses a good deal of time, effort and money. Shutterstock Even though psychologists understand a

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