b2b lead generation

5 Quick Content Marketing Tactics for Fintech Lead Generation

Fintech lead generation is a hot topic as fintechs are increasingly under pressure to drive new leads and business. Both established players and startups in the fintech space are battling for the limelight. Fintechs face a unique twist to traditional marketing woes – not only are they competing with each other, but they are competing …

5 Quick Content Marketing Tactics for Fintech Lead Generation Read More »

LinkedIn advertising essentials | Smart Insights

LinkedIn has been quietly building a strong presence and reputation within the professional community making it a great social media opportunity When we think of social media, Twitter, Facebook and Instagram are probably the first platforms that come to mind. After all, these are the major platforms leading the way and generating headlines (although not …

LinkedIn advertising essentials | Smart Insights Read More »

3 easy ways to capture more leads on your mobile landing pages

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of …

3 easy ways to capture more leads on your mobile landing pages Read More »

Keeping Up in the Digital Marketing World

A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world.  These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published …

Keeping Up in the Digital Marketing World Read More »

Ways to Gain Competitor PPC Insights

During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but …

Ways to Gain Competitor PPC Insights Read More »

Building an In-Platform Facebook Funnel

Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a …

Building an In-Platform Facebook Funnel Read More »