BlockchainBased

Lucidity’s new report shows a successful field test for blockchain-based ad optimization

Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and reality joined forces this week, as startup Lucidity offered some of the first stats backing the dreams that blockchain can make digital advertising more transparent and less wasteful. The Marina Del Rey, Calif.-based firm has released a …

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Bahamian Firm to Boost Local Economy with Blockchain-Based Sunken Treasure Project

Bahamian tech company PO8 has developed a project that aims to register data of excavated sunken artifacts on blockchain, according to a press release published on Jan. 29. PO8’s project addresses blockchain as a unique method to boost the local economy by profiting from sunken treasures in the waters surrounding the island country, which is …

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Aivon launches blockchain-based protocol for ‘first decentralized video search engine’

Metadata is the Achilles heel of video. These shorthand textual descriptions can be employed for more detailed searching, classification or other organizing, but, when scale is required, machine-generated metadata has accuracy issues. On the other hand, the huge volume of video on the web makes human validation prohibitively expensive, so much video searching misses a …

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This Blockchain-Based Travel Ecosystem Has Been in the Works for 3 Years

A self-funded startup in San Jose, California has been quietly building a blockchain-based travel ecosystem for the past 3 years and is finally readying itself to launch. Its name is XcelTrip and it is branding itself as the first Decentralized Travel Ecosystem (DTE) in existence. The problem that XcelTrip primarily seeks to solve is the existence of …

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