Blocker

Google Deploys Built-In Ad Blocker for Chrome. What Does It Mean For You?

Google’s built-in ad blocker for Chrome finally launched in browser versions on Windows, macOS, Linux, and Google’s own Chrome OS. It is available on mobile as well. The adblocker was announced in June 2017 as a measure designed to improve the advertising ecosystem and user experience. In this update, we will explain the main functionality …

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Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that …

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Google Outlines Problematic Ad Types in New Report, as a Precursor to Chrome Ad Blocker

You know what type of online ads people hate the most? That’s right, pop-ups – in fact, according to a new Coalition for Better Ads report, pop-ups account for 97% of noted violations of their standards on desktop, while 50% of users say they would not revisit or recommend a page that had a pop-up …

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google chrome ad blocker

Google Announces Launch of Native Chrome Ad Blocker

Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads. Sridhar Ramaswamy, SVP for Ads and Commerce, announced the Google Chrome Ad Blocker on Thursday in a blog post. He mentioned that some people find pop-up …

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