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Google shares top Halloween costumes of 2019 based on search

Halloween used to be a day for children to collect candy and dress up in costumes, but lately, it seems like adults have hijacked the holiday. More and more grownups are dressing up in costumes — a trend that is probably due in part to the popularization of nerd culture and events like Comic-Con. Hell, …

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Google Scores Win In “Right to Be Forgotten” Case

Google received a welcome victory in the European Union’s highest court in relation to the EU’s “right to be forgotten” rules. For the past five years, EU citizens have enjoyed the right to have search engines remove embarrassing or outdated information from their indexes. At the heart of the case was whether the right to …

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View Velocity Is The Secret To Ranking On YouTube

“To determine rankings on their platform, YouTube uses a metric called the View Velocity,” says HubSpot SEO expert Braden Becker. “The View Velocity metric measures the number of subscribers who watch your video right after it’s been published. The higher your videos view velocity the higher your videos will rank. YouTube also accounts for the …

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Are your once stellar content marketing results starting to decline? Even though you’ve followed “best practice” tactics. The same ones you used in the past.  The ones based on best results to-date.  Maybe you need to look outside of your organization to understand why.  In the past 6 months, 3 factors have come together to …

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Midwest Digital Marketing Day: Free Day of PPC Training On July 25th

Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting …

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Actionable PPC Tips for Personal Injury Law

Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll …

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Free PPC Training for the Noobs at Your Agency

Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of …

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