Brands getting their approach right to COVID-19 social communication It’s easy for any brand to send out a blanketed email talking about a crisis or trend. As the recipient of hundreds of brand emails and social messages, there’s been a clear distinction of those “getting it right” and those severely lacking in empathy and even […]
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Martech brands offer breaks, new tech for businesses to manage coronavirus impact – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
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Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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Nidhi leads India’s research team and specialises in analysing and providing insights to better understand the Indian marketplace and consumer behaviour. March 13th, 2020March 13th, 2020 Holi, known widely as the festival of colours, is celebrated across India where people cover themselves and others in coloured powder and water. Holi presents one of the most
Advertisers on Reddit can now buy Trending Takeover ad units, the platform’s first ad type that appears in the trending section of Reddit’s Popular tab and Search dropdown. Here’s how it looks in the Popular feed on mobile: And here’s how it looks in the Search dropdown: Driving to Reddit landing pages. When a user
Monday 2 March 2020, 7:00 am In the high-octane days of the Extinction Rebellion, it seems like another era when Rachel Carson’s seminal book Silent Spring rocked the preconceived notions on the environmental impact of DDT. Fast forward to 2019, and sustainability is par for the course in the bottom-line oriented corporate world, with over
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More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
6 Brands That Used Social Media to Boost Their Subscriber List Read More »
Twitter Fleets launch in Brazil Twitter Yesterday, Twitter announced that it would be launching a new feature called Fleets (beta testing in Brazil on iOS for now). Fleets, conceptually, are basically Twitter’s version of a Stories function and will be found by clicking on an avatar. They will be active for 24 hours, then disappear
Many consumers today look to their future and strive for much more than material success. They want to become better people. For decades, marketers have lumped consumers into groups along ethnic, regional and generational lines. However, in order to truly understand what makes a target audience tick, marketers need to look toward deeper truths: who
It’s been a minute since TikTok crashed the global social media party in 2018. And a lot has happened. For example, the Washington Post hired a TikTok app expert. Buzzfeed is recruiting teens to cover the election on TikTok. According to The Verge, Justin Bieber is desperate for his single “Yummy” to go viral on
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