When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage. Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to […]
Not all brands are equal when it comes to connecting with customers. Some successful brands can bond with their audiences emotionally. As a result, it creates a lasting relationship between brands and their customers. MBLM recently released its annual Brand Intimacy Study 2020, ranking the top ten most intimate brands. Amazon topped the list with
These Brands Build Emotional Bonds with Customers – Can Yours? Read More »
Personal finance is so far into its transformation, even the term ‘challenger banks’ sounds dated. Arguably, no other industry has seen such a big generational shift than personal banking. We’ve witnessed a surge of mobile-native disrupters entering the market, and today their cards and apps haven taken up permanent residence in many wallets and phones.
Banking Trends: Digital, Mobile & Retail Trends for Brands Read More »
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Everything happens bigger and faster here. Reigning queen of TikTok and member of
Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series
These 9 Brands Take Personalized Marketing to a New Level Read More »
If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project: “How do we make this brand really stand out?”
17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products Read More »
Social media concept, Asian woman hand using mobile phone to check social network application with … [+] number of Like, Love, comment, people and fovorite icon at desk beside glass in coffee shop Getty Social engagement for the average U.S. brand increased 5% in 2019, fueled by double-digit growth on Instagram and Twitter, and once
It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to
Why Brands Need a Social Media Monitoring Strategy Read More »
As technology advances, the chances of improving the effectiveness of digital marketing strategies increase. It has already happened with the emergence of email marketing software, social network managers, CMS, bots. And now, it looks like it will happen again with the birth of virtual influencers. This role is not played only by celebrities, but by
The future of virtual influencers and their potential for brands Read More »
