CEOs

10 Key Lessons for Startup CEOs and Founders

By Richard D. Harroch, Mike Perlis, and Mitch Zuklie CEOs and founders of startup businesses face many challenges: raising startup capital, building a management team, developing competitive products, starting a marketing program, finding early customers, and more. The prospect of launching a new startup can be daunting. We have collectively been involved in hundreds of …

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The Week the C.E.O.s Got Smacked

Mr. Kelly has reason to be worried. After all, when C.E.O.s do push for real, meaningful change, the judgment can be swift and harsh. In 2015, David Crane was chief executive of NRG, one of the country’s largest power producers — and one of its largest polluters. Mr. Crane believed that NRG had a moral …

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WeWork’s new CEOs want to sell off 3 of its businesses as the company looks to cut costs

WeWork wants to sell three of the companies it has acquired since 2017, The Information first reported on Wednesday. A source familiar with the situation confirmed to Business Insider that WeWork was looking to offload three businesses: Managed by Q, Conductor, and Meetup. WeWork is putting the three companies up for sale as its new …

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Why New Businesses Struggle With Marketing (And 7 Tips For New CEOs)

Marketing is one of the most important considerations for long-term business growth, but many startups and new businesses struggle with it. Some have trouble initiating a strategy or making it successful, while others choose to avoid marketing altogether—a move that ultimately hurts their potential to succeed. So why is it that marketing is such a …

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Entrepreneurship Lessons From 5 Celebrity CEOs

It seems like nowadays celebrities get covered in the media from a “business” perspective almost as much as they get talked about for their actual creative work or sports accomplishments. America is a country that values and admires success at the highest levels. We are fascinated by people who can perform at a world-class level …

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