corporate social responsibility

10 Big Companies Setting Great Environmental Examples

[ad_1] By Aaron Viles Last year, world leaders met in Paris to hash out a global climate deal to curb greenhouse gases and prepare countries and communities from the unavoidable impacts of climate change, made so by decades-long feet-dragging and unwillingness to act. While these public solutions are critical to fighting climate change, equally important …

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Positioning Your Company Behind the Right Causes

[ad_1] Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with them. So how should you approach CSR for your company when …

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How Businesses Should Approach CSR

[ad_1] Public relations and corporate social responsibility, though different, are closely connected in their focus on building relationships with people. “Corporate social responsibility isn’t all about gaining good publicity,” said Darian Kovacs, CEO of Jelly Marketing. “However, businesses can use public relations to reach their audience and gain their trust.” Public relations is about building …

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How FMCG brands are fighting back against plastic waste

[ad_1] The issue of plastic waste came to a head in 2018, with David Attenborough’s Blue Planet II raising widespread awareness of the issue. For brands in industries where plastic is an integral (and seemingly unavoidable) part of product packaging – such as FMCG, food and drink, fashion, and cosmetics – an absolute solution seems …

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