Chaffey

Digital transformation FAQ: Your questions answered by Dave Chaffey

Following our Digital Transformation webinar, we look back at some of the questions asked by the audience It was great to see the interest in our recent digital transformation webinar: Benchmarking your Digital Future (now available on demand).There were so many questions, from strategic to practical, that we couldn’t get to them all on the …

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Dave Chaffey on how to use personas for Digital Marketing

Dave Chaffey talks with Grant LeBoff about how to correctly use Marketing Personas Personas are a term that you often hear marketers discussing, but don’t always completely understand. In this video, Dave Chaffey, our CEO and  author of Digital Marketing, explains to Grant Leboff what personas are and how they can be useful when they have …

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