In a recent survey of 200 marketers, 86% told Merkle they have budgets defined for personalized messaging initiatives and 82% had martech solutions in place to implement personalization. Further, 89% claimed to have the “organizational structure” needed to execute personalized multi-channel marketing plans. It would appear marketers are prepared to deliver on consumer expectations. There […]
Not long ago, content marketing was all about launching a website, posting on blogs, and circulating emails to new and existing customers. No longer. Today, it’s a critical, multifaceted discipline in which organizations rely on technology and nimble content approaches to deliver and repurpose everything from copy and images to video and podcasts across multiple
Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital
New challenges ahead for attribution with the rise of intelligent tracking prevention Read More »
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those
SMX Overtime: Opportunities and challenges for conversational voice search Read More »
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. The report was based on data from a survey of 218 B2B sales and marketing leaders (all managers or above). Some 67% of respondents say their firm
B2B Video Content: Goals, Formats, Channels, Challenges Read More »
Latest Report On – “Global SEO Software market 2019-2022 ” Will useful for To provide a detailed analysis of the market structure along with the forecast of various segments and sub-segments of the global SEO Software market To provide insights into factors influencing and affecting market growth To provide historical, current, and forecast revenue of
The latest research study title Global Search Engine Optimization and Marketing Market Growth (Status and Outlook) 2019-2024 introduced by MRInsights.biz examines and discusses the advancement zones for all of the developments. It provides immense clarity on the market size, share and growth rate across different regions. All data and information provided in the research study
What are the issues plaguing influencer marketing this year? How can brands and marketers deal with such challenges? In this article, you’ll discover the top three influencer marketing problems that come with implementing an influencer marketing program and how to overcome them. #1: Fraudulent Social Media Activity & Fake Followers Fraudulent accounts today are overpopulating
Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to
Parse.ly looks to solve content marketing attribution challenges Read More »
Running a small business requires entrepreneurs to put on different hats and deal with a variety of business functions. These include, for example, financial management, marketing, sales, personnel management and product development. But you also must keep a watchful eye on trends. They can change the way your company operates. As a result, powerful marketplace
Six 2020 Business Challenges You Need to Prepare For Read More »
