The industry is abuzz with discussion about the unification of ad tech data with data from other marketing technologies. For some, a potential merger means finding ways to use data from martech to power ad tech. Others see massive differences between the two types of technologies and predict synergy by way of hybrid solutions that combine […]
Martech and ad tech: Challenges and opportunities Read More »
Chart of the day: Reporting the ROI of Social and Content Marketing proving difficult for marketers As marketers we are constantly juggling more projects than seems possible at times – planning the next campaign, delivering the current one as well as all the BAU activity of Email, Automation, Social, linking with the sales team and meeting…oh
Can you prove the ROI of your marketing? Here are the top challenges we’re all facing. Read More »
Newsflash: marketers feel overwhelmed. According to a study by Emma, only 12% of marketers say they always meet work expectations. The email marketing company also learned the following about marketers: • A whopping 64% don’t have enough the time or personnel to do the kind of marketing they would like. • They suffer from conflicting
Marketers’ Top 5 Challenges & How to Overcome Them Read More »
Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve, and the user base continues to rise at rapid rates. Here are the three biggest challenges social
The 3 Biggest Challenges Facing Social Marketers in 2017 Read More »
Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return
Facebook challenges digital TV with original content Read More »
Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most
Nonprofit Marketing 2017: Challenges, Strategies & Examples Read More »
