Clarity

Bringing Clarity to a Mysterious Marketing Topic

Bringing Clarity to a Mysterious Marketing Topic

geralt / Pixabay For many marketing leaders, a strained relationship with the CEO is the norm. According to one study by the Fournaise Group, 73% of CEOs say “Marketers lack business credibility and the ability to generate sufficient growth and 80% of CEOs simply don’t trust marketers at all, while 91% do trust CIOs and …

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Clarity Benefit Solutions Provides Five Communication Strategies for Brokers

NEW YORK, May 9, 2019 /PRNewswire/ — Commuter benefits provider, Clarity Benefit Solutions, shares five communication strategies for brokers. In an increasingly competitive marketplace, brokers must separate themselves from their competition. The following are some key communication strategies they can employ to foster greater communications with clients. Get to know the locals. Brokers need to do …

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Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed

Average Position was one of the original metrics in Google Ads when they launched their search advertising product called AdWords. But as search advertising has evolved, what used to be a primary metric for making optimization decisions has lost its usefulness and so Google has announced that it will disappear later this year. This means …

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Marketing with Clarity & Confidence: Analysis and Strategy [Podcast]

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The Art of War Understanding the difference between marketing strategy and marketing tactics is a critical step toward turning those SMART goals you set into reality. Listen to the audio now, or read the transcript …

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