A day in the life of… co-leader of Mindshare Purpose

Rob McFaul is client director at Mindshare and co-leader of Mindshare Purpose. The idea of brand purpose and companies ‘making the world a better place’ has been hotly debated. There are those that see it as detracting from the marketer’s job of making money and those that are more sanguine. So let’s hear from someone …

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