TeroVesalainen / Pixabay Who did you vote for in the last presidential election (or if you’re not in the U.S., the top leadership position in your country)? Bring that person to mind. Now — do you still believe that this person was the absolute right choice? Think of all the negative things
rawpixel / Pixabay As humans, we all have biases. We’d like to think we’re all perfectly logical all the time, but the reality is that we have moments when we aren’t thinking clearly and we make faulty decisions. Cognitive biases cloud our thinking because we stick with what we think we know.
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Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences. Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data
As an outside marketing consultant working in the corporate arena, much of my day is spent chasing down approvals for campaigns, ad schemes and promotions. Even career, in-house marketing gurus struggle at times with the many sign-offs that are needed to move a project forward. Allow me to offer a brief word
The confirmation email might be the least used way to make a real connection. Which is too bad because a confirmation email is a huge opportunity. It connects you with