Andrea Wroble is a Health & Wellness Analyst at Mintel. Andrea focuses on writing reports and providing consumer-driven insights for health and wellness categories. March 26th, 2020March 26th, 2020 The growing spread of COVID-19 is altering consumer routines – from spending time with family and friends to partaking in usual activities such as going to …
COVID-19: How brands can support consumer wellness Read More »
COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, …
Consumer Reaction To COVID-19 Varies By Age, Income, And Location Read More »
The unprecedented growth of IoT has indeed led the technology marketplace to become a battleground for revenue & sustainability. Smart speaker market is one of the most renewed yet fascinating industries witnessing a dynamic transformation in this ‘connected world.’ The growth recorded by the smart speaker industry over the years, itself is a testimony of …
Smart Speaker Market to drive a breakthrough in smart consumer sector Read More »
To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment. Results reveal that consumer energy among …
Consumer Energy Drops On All Four Dimensions Amid COVID-19 Read More »
Even though the coronavirus is directly impacting the economy, consumer confidence remains high. This according to the February 2020 Money Anxiety Index. The index for February has gone down by 1.2 points to 40.9, indicating consumer resiliency. February 2020 Money Anxiety Index The decrease in the points indicates higher financial confidence among consumers, prompting more …
Despite Worries, Consumer Confidence Remains High, Money Anxiety Low Read More »
Hannah Keshishian is an Automotive Analyst at Mintel. She provides insights into the automotive industry and focuses on emerging consumer trends, industry happenings, and the latest vehicle advancements. March 10th, 2020March 10th, 2020 Female consumers buy cars. This sounds like a no-brainer, right? According to Mintel research on the car buying process, more than nine …
