Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter […]
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does! The COVID-19 global pandemic ripped up the subscriber
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on
How social media influence 71% consumer buying decisions Read More »
As Mr. Bezos increasingly stepped away from the day-to-day of running Amazon, Mr. Wilke took on a broad array of work. He flew to New York to meet with Gov. Andrew M. Cuomo to discuss building a second headquarters in Queens. He has also grappled with counterfeit products on its marketplace, delays in its drone
Jeff Wilke, Amazon’s Chief of Consumer Business, Will Retire Next Year Read More »
Real-time market insights platform Suzy conducted two studies between April 24th through the 29th on the state of the U.S. consumer during COVID-19. The first was conducted from the 24th to the 26th with a sample of 750 participants while the second was conducted from the 26th through the 29th with a sample of 1,000
How the Coronavirus is Changing the State of the U.S. Consumer Read More »
As restrictions continue to ease in many parts of the world and more countries enter a recovery phase, our fourth multi-market release examines how consumer sentiment is being impacted. Are we seeing growing levels of optimism and hope? Are consumers still planning on cutting back their spending or permanently changing their behaviors? And what –
Coronavirus: Multinational Consumer Study Wave 4 – GWI Read More »
In our 2020 Email Deliverability Guide, we took a deep dive into all things email deliverability, including how privacy and compliance affect your delivery rates. As we continue to depend on the internet for communications and business, we’ve seen an uptick in privacy legislation around the world aiming to protect internet users. Heavy-hitting regulations such
What is the California Consumer Privacy Act? | SendGrid Read More »
Matthew is Mintel Trends Regional Director, Asia-Pacific. He and his team provide insights and analysis on the latest market developments and consumer trends across the region. April 27th, 2020April 27th, 2020 With many parts of the world thrown into turmoil, brands are wondering how they should position themselves with consumers in light of the COVID-19
Navigating the chaos of COVID-19 with consumer trends Read More »
Today’s consumers are bombarded with notifications (an average of 63.5 per day). Email, text, social, push, messengers—and that’s just to name a few. Customers are overwhelmed, and their muting channels entirely to find a moment of peace from their digital devices. 94% of consumers are annoyed by the communications they receive from businesses. But it
How to Use Conversational Messaging to Satisfy Consumer Demands Read More »
On the 50th anniversary of Earth Day, brands from Hyundai to SodaStream flexed their creativity to socialize messages of inspiration and optimism as the dire reality of COVID-19 continues to strain consumer well-being. Our research has shown that the prevalence and intensity of values-based consumers have been on the rise; now, the pandemic forces consumers
How COVID-19 Influences The Values-Based Consumer Read More »
