consumer

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Consumer Reaction To COVID-19 Varies By Age, Income, And Location

COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, …

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Smart Speaker Market

Smart Speaker Market to drive a breakthrough in smart consumer sector

The unprecedented growth of IoT has indeed led the technology marketplace to become a battleground for revenue & sustainability. Smart speaker market is one of the most renewed yet fascinating industries witnessing a dynamic transformation in this ‘connected world.’ The growth recorded by the smart speaker industry over the years, itself is a testimony of …

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Consumer Energy Drops On All Four Dimensions Amid COVID-19

Consumer Energy Drops On All Four Dimensions Amid COVID-19

To measure precisely what kind of emotional toll COVID-19 is taking on consumers — and how current consumer sentiment will influence imminent behavior — we applied Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands at this moment. Results reveal that consumer energy among …

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Despite Worries, Consumer Confidence Remains High, Money Anxiety Low

Even though the coronavirus is directly impacting the economy, consumer confidence remains high. This according to the February 2020 Money Anxiety Index. The index for February has gone down by 1.2 points to 40.9, indicating consumer resiliency. February 2020 Money Anxiety Index The decrease in the points indicates higher financial confidence among consumers, prompting more …

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