Chart of the Day:Â Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and…
consumer
Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s…
It’s past your bedtime. Do you know where your private personal data is? Do you know who has access to that data? Your answers are probably ‘No’. That’s because you’ve…
quinntheislander / Pixabay Let’s talk about relevance. It’s a word that is cropping up again and again, and for good reason: personally relevant communications provide a better service experience for…
Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy…
“Almost all members of Generation Z prefer to shop in bricks-and-mortar stores” – IBM & National Retail Federation Online sales continue to grow in importance, as shown by our compilation…