Sometimes you find yourself with a great product that just isn’t selling. And when that happens, you have to wonder: Why aren’t people buying? You KNOW it’s a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what’s the problem here? Well, sometimes when a product isn’t selling, […]
Forbes 2017 To-Do List: Craft A Profitable SEO StrategyForbesWhile businesses have become increasingly savvy about including SEO in their marketing plans, most have not yet developed an effective SEO strategy. In my experience working with SMBs and multinational corporations over the past 18 years, I’ve found … Source link
2017 To-Do List: Craft A Profitable SEO Strategy – Forbes Read More »
Ashland Craft performed “You Are My Sunshine” on The Voice Blind Audition. Blake Shelton was the first to hit his button before Miley Cyrus and Adam Levine also hit their buttons. Miley commented that she has her boots and that she also covers that song too on her tour. Miley called Blake the King of
Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According to a study by IBM
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Brands using Instagram stories as part of their social media strategy and what we can learn from them One of the most important reasons for businesses to use Instagram Stories is relevancy in their followers’ feeds. Having stories that appear at the top of your follower’s feed helps keep your brand at the top of
With some planning and preparation, your next social media campaign can run without any hiccups. There is no right way of executing a marketing campaign. As the industry has evolved in the last few years, campaigns have changed from TV-only spots to multi-tiered to even solely on social media. Brands of all sizes now incorporate
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Last week, I explained why guest posting is so valuable (and not just for link juice). Then, one of our regular contributors, Ali Luke, wrote about how to find opportunities and pitch your post. Today I want to dig further into coming up with an idea and writing your post itself. As a guest poster,
Usefulness Content Freshness “Secrets of Swagger: How to Own Your Cool in Life and Business”, by TicketCity founder Randy Cohen, is a fun and entertaining read about the fundamental elements of personal and business branding. Using examples from his own company and the lives of big-name
Secrets of Swagger Shows How to Craft a Distinctive Brand Read More »
You may think your brand story is about your business… but think again. The brand story, at its core, is about your consumers. Your story is what your business stands for; it is its set of beliefs, its purpose, and its meaning. Those values, in turn, become the signals that your consumers learn from and
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Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to
How to Craft the Perfect Post on Facebook, Twitter and Instagram Read More »
