Analytics

Does Google Want You To Make Poor Decisions?

Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. The problem? Google Search Console doesn’t tell marketers …

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9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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Open source Delta Lake project moves to the Linux Foundation

Databricks Inc.’s Delta Lake today became the latest open-source software project to fall under the banner of the Linux Foundation. Delta Lake has rapidly gained momentum since it was open-sourced by Databricks in April, and is already being used by “thousands of organizations” including important backers such as Alibaba Group Holding Ltd., Booz Allen Hamilton Corp. …

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WANdisco LiveAnalytics enables data to be analyzed as it moves to the cloud

Data management company WANdisco Plc is debuting a new tool that makes it possible for organizations to analyze on-premises data while it’s being migrated to the cloud. WANdisco said its LiveAnalytics offering helps to ensure “uninterrupted business insights” as companies move data from on-premises environments such as Hadoop to cloud hosted analytics services such as …

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The Fabulous Future of Advertising The Fabulous Future of Advertising

21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes.  As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion …

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Data scientists’ actions are out of focus

Many data scientists appear firmly focused on chasing excessive complexity by: Accessing more data volume and more data sources. Making their models fancier and fancier. Consuming large amounts of compute resources. Data scientists seem convinced these actions are essential prerequisites to finding new insights that provide business value. But what if this drive to complexity …

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