Analytics

The Fabulous Future of Advertising The Fabulous Future of Advertising

21 Views | Read Time 3 minutes | Digitization has led to unprecedented changes to advertising and marketing landscapes.  As the world is now moving from TV to the internet, we see a billion minds and viewpoints online, and brands need to interact and engage with them to make the best out of those billion …

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Data scientists’ actions are out of focus

Many data scientists appear firmly focused on chasing excessive complexity by: Accessing more data volume and more data sources. Making their models fancier and fancier. Consuming large amounts of compute resources. Data scientists seem convinced these actions are essential prerequisites to finding new insights that provide business value. But what if this drive to complexity …

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Your Marketing Plan with Google Analytics

In this series, we’re talking about the value of Google Analytics for small business websites. If you’ve missed it, click here to read the first post. Before we delve into how Google Analytics works, let’s stop and consider a very important part of the program: your own digital marketing plan. Starting with your first foray …

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How Does Google Analytics Work with Your Business’s Website?

Want to know more about how Google Analytics works with your business’s website? That’s what we’ll talk about today. If you’ve missed it, this post is part of a series Techsperts Talk is doing on Google Analytics and small businesses. You can review data analytics basics in the first post, or catch up with the …

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What Is Google Analytics And Why it is Important to My Business?

 In this series, we explore Google’s web analytics program in the light of small-business needs. Our first post introduces the concept of analytics and why Google’s program is a good choice for small-business owners.  Today, if you haven’t heard of data analytics, Big Data, or data science, it’s safe to say that you’re probably not …

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VMware and Nvidia partner to simplify virtualised GPUs

Nvidia announced its new enterprise software product, vComputeServer, which has been developed and optimised for use with VMware’s vSphere. Last week, VMware announced its intention to acquire Carbon Black and Pivotal, in a massive deal that will expand the company’s SaaS offerings, while enhancing its ability to enable digital transformation for customers. Before the dust …

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