Day 2 of SMX Advanced 2022 has kicked off and this morning’s keynote by Brad Geddes was all about leveraging automation in your ad campaigns. Geddes is a PPC expert and co-founder of Adalysis, and the author of “Advanced Google AdWords,” the most advanced book ever written about Google’s advertising program. Geddes has worked with […]
How to find the balance between creativity and automation in PPC Read More »
Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there’s no question about the cause: asphyxiation beneath an avalanche of data. Yes, data has greatly improved marketers’ ability to track performance, but it’s had the unintended consequence of transforming marketers from a creative “brain
Marketing Creativity vs. Data-Driven Marketing: Automation’s Role Read More »
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research from Econsultancy and Marketing Week. The report was based on data from a survey conducted in March 2020 among some 2,200 marketers in the United Kingdom and the United States. Although
Working Remotely: Affect on Marketers’ Efficiency and Creativity Read More »
By now most of us have begin feeling the impact of the novel coronavirus pandemic – either directly or indirectly. Almost every sporting league is shut down. School systems and universities are closing as well, opting for online classes instead. And many of the conferences I was planning on attending over the next several months
Coronavirus Outbreak Response Shows Courage, Leadership, Creativity Read More »
February 14th, 2020 Conference SMW Staff It’s been said that data is the new oil. As it turns out, it can be a powerful fuel for creativity, too. As we look ahead to a new decade of trends, innovations, and platform updates, embracing the ‘shiny new objects’ without losing the emotional core of your brand
Blend Data and Creativity to Create Experience-Driven, Human-First Engagement at #SMWNYC Read More »
When I was 6 years old, my mom started going to community college to study nursing. As her own “mini-me”, I wanted to be just like her – ambitious, studious, smart, and most likely to be seen burning the midnight oil. I’d flick through her chemistry books, pretending I could read the Periodic Table and
How I Exercise Creativity in a Numbers-Focused Industry Read More »
It’s tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. From omnichannel presence to new channel launches, these are vital ingredients to transform your marketing while ensuring that it is both objective and trackable. Creative content must be
Creativity and innovation should fuel technology choices Read More »
Although nothing can replicate the touch of paintbrushes on canvas, we can’t deny that we are living in an era where digital art is highly valued. As evident from the popularity of posters and infographics, digital art is in a lot of demand these days. Apart from being a work of art, they also help
8 Best Android Drawing Apps To Unleash Your Creativity Read More »
According to Steve Jobs, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that
10 Copywriting Tips & Exercises to Jumpstart Your Creativity Read More »
