creators

Black creators sue YouTube, alleging racial discrimination

Black creators sue YouTube, alleging racial discrimination

The suit is the latest allegation that YouTube’s software, which can automatically remove videos suspected of violating the company’s policies, discriminates against certain groups, such as LGBT people. It comes during a national reckoning over racial discrimination in which companies such as Google have promised to push for change. YouTube uses its “absolute, and ‘unfettered’ …

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YouTube to Let Creators Customize the Look & Feel of Their Channels

YouTube to Let Creators Customize the Look & Feel of Their Channels

An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This marks the first time YouTube will have given creators such control over their own channels. Finally, an opportunity to stand out beyond just channel headers and video thumbnails. Representatives from …

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Watch Parties is a new social viewing experience by Twitch that lets creators and viewers enjoy Amazon Prime movies and TV shows together.

Twitch Is Rolling Out ‘Watch Parties’ Beta So Creators And Viewers Can Amazon Prime Together

Watch Parties is a new social viewing experience by Twitch that lets creators and viewers enjoy … [+] Amazon Prime movies and TV shows together. The current version includes roughly 75 selections, including Amazon original Jack Ryan. Twitch Movie night just got an upgrade. Twitch said Thursday it’s rolling out its Watch Parties beta to …

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Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship

Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand …

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Facebook rolls out new brand safety tools for publishers, creators and advertisers

Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include: Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the …

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Shutterstock's new music subscription offers affordable music licensing for content creators

Shutterstock’s new music subscription offers affordable music licensing for content creators

Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations. The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood …

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How are Brands, Creators, and the Music Industry Approaching TikTok?

November 6th, 2019 Conference SMW Staff TikTok has amassed 500 million users worldwide and is rapidly moving from niche to mainstream with no signs of slowing down. To help us navigate the app’s unique offerings, European Director of Partnerships Inam Mahmood lead a panel during #SMWLDN addressing burning questions that include: why TikTok is different …

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#134: Preparing for Future Traffic Declines: What Content Creators Need to Know

#134: Preparing for Future Traffic Declines: What Content Creators Need to Know

How are you responding to the shifts happening NOW in social media marketing? I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Click here to learn what updates to make to …

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