TikTok has launched a new Creator Portal platform in order to provide additional guidance and tips to help creators maximize their in-app presence. As explained by TikTok: “With the different tools, analytics, effects, and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting. That’s why we’re excited […]
The suit is the latest allegation that YouTube’s software, which can automatically remove videos suspected of violating the company’s policies, discriminates against certain groups, such as LGBT people. It comes during a national reckoning over racial discrimination in which companies such as Google have promised to push for change. YouTube uses its “absolute, and ‘unfettered’
Black creators sue YouTube, alleging racial discrimination Read More »
An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This marks the first time YouTube will have given creators such control over their own channels. Finally, an opportunity to stand out beyond just channel headers and video thumbnails. Representatives from
YouTube to Let Creators Customize the Look & Feel of Their Channels Read More »
Watch Parties is a new social viewing experience by Twitch that lets creators and viewers enjoy … [+] Amazon Prime movies and TV shows together. The current version includes roughly 75 selections, including Amazon original Jack Ryan. Twitch Movie night just got an upgrade. Twitch said Thursday it’s rolling out its Watch Parties beta to
The latest trends to make websites more visible within search engines are pointing towards content optimization through voice commands. Every day, it is increasingly common to ask Alexa about a world event or to tell Siri to present a summary of the news while driving compared to typing a keyword into Google. There are millions
Content creators: how voice commands influence digital media Read More »
Instagram’s Shopping from Creators may still be in beta testing, but it’s already causing a stir when it comes to driving sales on social! The feature allows creators and influencers to tag brand products in their posts — creating an exciting new way for users to shop straight from Instagram. But is Shopping from Creators
How to Partner With Other Content Creators (and Why You Should) These days, social media is overrun with content creators. Even niche, specialized industries seem to have dozens of influencers all competing for a voice, and all competing to be the frontrunner for the space. And if you’re invested in the world of social media
How to Partner With Other Content Creators (and Why You Should) Read More »
I know I’ve been guilty of this on several occasions, and I’ll probably do it again. The first step, of course, is recognizing that this is a problem in the first place. As it turns out, an overwhelming number of content creators — Instgrammers, bloggers, YouTubers, podcasters, and all the rest of it — go
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook tests Brand Collabs tool on Instagram creators, Snapchat launches new ad format Instagram brand
Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include: Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the
Facebook rolls out new brand safety tools for publishers, creators and advertisers Read More »
