creep

What is Scope Creep and How Can You Avoid It in your Small Business?

Scope creep is a term used to describe a common struggle that businesses deal with in project management. It’s especially prevalent with businesses that work with clients on long-term projects, but can apply to nearly any type of company. Even if you’ve never heard the term before, it’s probably something you’ve dealt with at some …

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Is Scope Creep Suffocating Your Opportunities?

Shutterstock Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening sales cycles and improving win rates. But the same is not necessarily true when it comes to specific sales opportunities. In fact, as a client recently acknowledged, attempts to maximise the initial deal size can often have …

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Don’t creep me out! Here’s how to get personalization right in programmatic

Programmatic is one of the most exciting channels for personalization. We have lots of data at our disposal, which we can use to tailor to whom we show ads, when we show it to them, and what we show them. Amazing. But not always amazing. There’s a fine line between relevant and creepy, and if …

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