Scope creep is a term used to describe a common struggle that businesses deal with in project management. It’s especially prevalent with businesses that work with clients on long-term projects,…
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I love that moment when we reach the midway point in a project. The project management team falls into a groove; the client begins to feel warm and fuzzy seeing…
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Shutterstock Most sales organisations would agree that increasing average deal values is a positive objective, along with shortening sales cycles and improving win rates. But the same is not necessarily…
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Programmatic is one of the most exciting channels for personalization. We have lots of data at our disposal, which we can use to tailor to whom we show ads, when…