This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of your marketing budgetAnd so have your advertising possibilities. Only a small investment is needed in an email marketing campaign to get the best ROI – around 40$ per dollar invested, […]
Marketers and customers will agree: data is gold, and knowledge is essential to ensure the relevance of communications. However, the challenge of data collection remains. As consumers become increasingly suspicious of brands, they are less inclined to share their personal information. Newsletter subscriptions are one of the data collection tools at marketing teams’ disposal, as
E-commerce: How to Attract New Customers with Newsletters – Blog Read More »
During a year of change, email has become an even more crucial connection between businesses and their customers. Email engagement increased by 200% in the wake of the COVID-19 pandemic. As more customers stay at home, checking the inbox has become a regular part of customers’ daily routines—day and night, we check-in with our favorite
A Year of 1 Trillion Emails: The Customers Who Sent Them | SendGrid Read More »
By Kristin MacLaughlin January 13, 2021 If you are not sending out birthday emails to your subscribers, you could be missing out on a huge opportunity for more engagement, more word of mouth marketing, and good vibes. Birthday emails have a 481% higher transaction rate than promotional emails! Let’s imagine it’s your birthday for a
Make Customers Smile with the Perfect Birthday Email | AWeber Read More »
Whether it’s a global pandemic or a data breach, a crisis of any kind can negatively impact your company’s operations or reputation. So, what can marketers say and do to keep customers informed and satisfied until the crisis is over? For starters, a crisis can threaten not only your company but also your job, your
How to Effectively Talk to Your Customers During a Crisis Read More »
Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea – what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what customers want and give it
5 Product Discovery Tips for Building Solutions Customers Will Buy – ReadWrite Read More »
The pandemic has upended the business models of most startups and existing companies. As the economy reopens, companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Accounts receivables are stretching way out. Revenue models and forecasts are no longer
Rising out of the crisis: Where to find new markets and customers Read More »
When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience.
Should You Be Blogging For Enterprise Customers? Yes, Here’s Why. Read More »
Why is there so much short-term hustle? Because that’s what we buy. Why is there so much negative campaigning? Because that’s what changes our actions. Why is social media filled with manipulation and vanity? Because that’s what we click on. We buy foods that are engineered to make us fat and we watch shows that
Imagine having your customers on speed dial. With SMS, you essentially can. 90% of SMS messages are read within three minutes of being sent. However, just because SMS is an effective way to reach your target audience doesn’t mean you shouldn’t be thoughtful about what you communicate. Yes, your message is likely going to be
SMS for Business: What Drives Customers to Click? Read More »
