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Dentist Be Damned! – What Your Dentist Doesn’t Want You To Know!

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Lies, Damned Lies, and Content Marketing Metrics

cognitive bias, Content marketing, content marketing metrics, Convince & Convert ON, data analysis, measurement, SEO BLOG / Good To SEO

Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist

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