data analysis

How to Combine Multiple Data Sets in Microsoft Excel Using Power Query

Microsoft Power Query is a useful tool to work with data inside of Microsoft Excel. It comes with a lot of features that make managing data sets simple yet powerful. Power Query is most useful when working with multiple sets of data, rather than just one. It acts as a bridge between sets of data …

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Three tools providing actionable competitive research insight

Spying on your competitors’ marketing efforts is one of the most efficient ways to come up with your our marketing campaigns, learn new tactics as well as predict the future of your niche. The powerful driving source of any business is its competition. Competitors force us to move forward, implement changes and evolve. I am …

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TV Advertising Effectiveness: How to Measure & Analyze Television Ads

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in …

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Tie Together Offline & Online Engagement with ‘Store Visits’ in Google Analytics

If you’re an ecommerce company who sells products in-stores, estimating foot traffic by location can be tough. However, it can often glean important insight about your customer’s journey. Here’s the good news – activating GA 360 and having your Google Ads account linked gives you access to a new feature that helps you analyze exactly …

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How AI Is Shaping the Future of Content Marketing and Personalization

The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence …

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