What once was old can always be new again, and that includes your content. Here’s what you need to know about repurposing content safely. Takeaways Repurposing is great for both your bottom line and your content’s visibility. Penalties for repurposing content don’t work quite how you think, and that’s a good thing. Focus on adding […]
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No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road
How to Use Paid Targeting to Align with Your Customer Profiles Read More »
Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases
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Instagram’s latest feature, the image carousel, opens up a world of possibilities for digital marketers. Takeaways Instagram has rolled out its carousel feature to all users, allowing anyone to post multiple images to a single, swipeable album. Brands like Lonny magazine are pushing the envelope by using the carousel to build “insta articles.” Birchbox and
Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist
Lies, Damned Lies, and Content Marketing Metrics Read More »
