DataDriven

In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020..

Data-Driven Marketing: How Confident Are Marketers in 2021?

Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was.

Turn back the clock two decades back and you will see TV ads, radio ads, and newspaper ads ruling.

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We.

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately.

Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that.

Marketing creativity has died right when we need it most. Although the exact time of its recent demise is.

2020 is full of challenges and opportunities for independent agencies. Project-based contracts are increasing in popularity, giving them the.

SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to.

As Matt Trifiro, CMO at Heroku, puts it, time and money are our scarcest resources. So we should allocate.