In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is no longer enough—more local businesses want to appear in the organic search results. This is because local search is emerging as a powerful marketing channel […]
5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers – BrightLocal Read More »
Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods. The changes we see today are set to continue for
Data-Driven Marketing: How Confident Are Marketers in 2021? Read More »
Turn back the clock two decades back and you will see TV ads, radio ads, and newspaper ads ruling the roost. Fast forward to today, all of these marketing strategies are no longer relevant as people are spending more time online than offline.
What is Data-Driven Marketing? Definitions, Examples and Best Practices Read More »
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that
Digital marketing during COVID-19 times: Data-driven insights Read More »
30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and
The data-driven approach to making backlink analysis decisions Read More »
Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable intelligence to be applied to campaigns, according to recent research from the CMO Council. The report was based on data from a survey of 150 marketers as well as in-depth interviews with senior marketers. Only
Using Data-Driven Insights in Marketing Campaigns Read More »
Marketing creativity has died right when we need it most. Although the exact time of its recent demise is uncertain, there’s no question about the cause: asphyxiation beneath an avalanche of data. Yes, data has greatly improved marketers’ ability to track performance, but it’s had the unintended consequence of transforming marketers from a creative “brain
Marketing Creativity vs. Data-Driven Marketing: Automation’s Role Read More »
2020 is full of challenges and opportunities for independent agencies. Project-based contracts are increasing in popularity, giving them the chance to win more pitches, while brands continue to shift core skills and expertise in-house. In this competitive landscape, it’s crucial to stand out from the crowd. This means developing a much deeper understanding of the
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a
As Matt Trifiro, CMO at Heroku, puts it, time and money are our scarcest resources. So we should allocate them to areas that have the highest impact. Trifiro also says that good data reveals the true impact on a business and we can use it to bring more science into our decision making. Only after
How to Improve Conversions with a Data-Driven Content Marketing Strategy Read More »
