If you’ve thought about building an app for your business in the past, these five reasons might be enough for you to finally make that happen. April 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. We all use ’em: They’re the lifeblood of our smartphones, the gadgets that keep us staring […]
5 Data-Driven Reasons You Should Build a Mobile App for Your Business Read More »
Not only are you stellar at complex problem solving, but you’ve always been handy with computers too. People come to you with their dilemmas because they know you’ll be an active listener who helps them make wise and logical decisions. When the two merge and you’re assisting people with their technical quandaries, the stars align.
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription. Measuring customer churn allows you to understand how effective your business is at retaining customers, and a low customer churn rate is vital for business growth.
Customer churn – how to reduce it with data-driven messaging Read More »
Customer onboarding is key to ensuring new users engage and experience value from a product or service. Using data to deliver a personalized onboarding journey can help customers experience value more quickly, and improve customer activation and retention rates. Much of Facebook’s early traction is attributed to what their VP of Growth, Alex Schultz described
Many companies say they want to be “data-driven,” but surprisingly few are actually managing it. That might be because there’s no commonly accepted definition of “data-driven,” or it could be they are putting technology before strategy. To sort it out, I invited Linda Schumacher, senior director of analytics and data strategy at customer experience company Qualified
You Can Be a Data-Driven Company Without a Data Scientist Read More »
Product teams face a never-ending struggle to come up with new features to develop for customers. And no matter how you look at the task, it’s anything but an exact science. In fact, Steve Jobs famously said that “a lot of times, people don’t know what they want until you show it to them.” But
The Data-Driven Approach to Developing New Product Features Read More »
Creating an effective and engaging email that will garner the results you want, such as higher open and click-through rates, might require the whole marketing team to come together. You might need your marketing director to help shape the vision for your campaign and drive the team forward. The content manager might work on where
Data-Driven Email: How Your Team Can Come Together on a Digital Marketing Adventure Read More »
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were most likely to succeed – and why. In an online essay, he wrote that instead of hardware or even software firms, it would be companies which provided information and entertainment which would stand to gain the most.
Looking to improve your content approach? Check out this simple guide to constructing an effective content strategy. Source link
How to Build a Data-Driven Content Strategy in One Day [Infographic] Read More »
