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Litmus Live June Recap

Why No One is Reading Your Emails: Highlights from Scott Stratten at Litmus Live Day – Litmus

June’s Litmus Live Day was all about personalization and using data to tell stories. Scott Stratten, president of UnMarketing, joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email …

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Where Black Lives Matter Protesters Stream Live Every Day: Twitch

Where Black Lives Matter Protesters Stream Live Every Day: Twitch

(The exception, Twitch said, was showing protest content that violates its guidelines because it is extremely violent or contains illegal acts. ) Some streamers said that while they haven’t had any official communication with Twitch about the protests, company employees have privately supported their efforts. Mr. Whiting said a Twitch employee had reached out to …

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Bringing Data to Life: What’s Coming Up at Litmus Live Day in June - Litmus

Bringing Data to Life: What’s Coming Up at Litmus Live Day in June – Litmus

Email metrics are powerful tools to help build contextually relevant campaigns for subscribers. Too often, we review the performance of email sends to report on open or conversion rates, track deliverability and unsubscribes, or pull these further down to examine lifetime customer value and pipeline opportunities. Knowing this information is important, but how often do …

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The US will need to do 20 million tests a day to reopen safely

The US will need to do 20 million tests a day to reopen safely

The news: A group of experts has produced a plan for the US to reopen its economy safely this summer. However, it’s contingent on doing at least 20 million tests every day, scaling up contact tracing, and ensuring those who need to isolate can be properly supported. The report, produced by 45 cross-disciplinary experts assembled …

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