Human beings are visual creatures. We are hard-wired to respond better to information when it is represented using visual media than plain text. Good content is certainly worth its weight in gold, but when it is accompanied by mediocre design, it doesn’t leave even half of the impact it was destined to. The same holds […]
Why Does Email Design Define the Success of Your Campaign? Read More »
When you understand the drivers for change in a system, you understand the system better. That also holds true for marketing, a field that has changed tremendously over the last 40 years. From Mad Men to Math Men, the job is barely recognizable, with only a few original DNA strings like creative, copywriting and focus
What are you trying to achieve out of your competitive intelligence program? When you’re in a crowded market or you’re the market leader, it can feel like you have a million priorities. Getting wrapped up in a big project or a million little tasks that-need-to-get-done-or-the-sky-is-going-to-fall… is a real feeling. However, for product marketers, competitive intel
How to Define Competitive Intelligence Priorities Read More »
A target persona should be personal – the clue is in the name. The more detailed your persona, the clearer the picture of who the target audience is. With this in place, marketers are better equipped with the insights needed to build an experience that consistently and efficiently speaks to them as individuals – with
February 24, 2016 By John Bonini About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how email plays a role. Casey Hogan was frustrated, as she had just received her tenth—tenth!—upsell email from a brand that she had been
This article, “Finding Your Personal Brand Hard to Define?” was first published on Small Business Trends Source link
The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we
The “Niche” Myth and How to Define Your Audience (FS328) Read More »
Your content packs a powerful punch – a high-flying, out-of-the-park hit. Your team and brand executives jump up and fist pump, while your competitors slouch glumly at their desks. We know what a home run is in baseball – it gets the biggest crowd reaction and sometimes decides the game. But what is its equivalent
32 (Surprising?) Ways to Define a Home Run in Content Marketing Read More »
The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we
The “Niche” Myth and How to Define Your Audience (FS238) Read More »
The largest disruptor in retail is consumer expectations. Empowered shoppers increasingly require convenience, immediate gratification, and exceptional experiences during their journey. According to data from Mastercard, 2018 saw the strongest holiday retail season in six years, capping at $850 billion and up 5.1 percent compared to 2017. But while retail is thriving in many ways,
The eight factors that define a data-driven retailer – Econsultancy Read More »
