data and analytics

How to use Google Analytics URL builder to track campaigns – Econsultancy

We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness.  To this end, we’re big users of Google Analytics. We use a bunch of custom reports, segments and dashboards for measurement but also the trusty Google URL builder (take our Advanced Data …

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How can agencies compete in the new data-privacy landscape? – Econsultancy

We are living in a new age of data privacy regulation. When the General Data Protection Regulation (GDPR) came into force May 2018, it set a new standard for data protection regulation. Nearly 18 months on, what has this meant for marketers and advertisers who process personal data, as well as agencies tackling the in-housing …

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Four tips for getting the most out of a Customer Data Platform (CDP) – Econsultancy

The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform over the past three years, as marketers have increasingly sought a way to make sense of reams of customer data and create a 360-degree view of the customer. Distinct from a data management platform (DMP) or customer relationship …

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Treatwell’s Head of Marketing Automation and Technology on the importance of embracing automation – Econsultancy

Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell. He is set to speak at this year’s Festival of Marketing, all about Treatwell’s automation strategy, and its impact on the wider business. Here’s a little teaser from Albert, with much more to come at the Festival, which is happening on 10th and 11th …

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A day in the life of… Ana Sousa, Data Scientist at Cxense – Econsultancy

Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers. Econsultancy caught up with her to find out what a data scientist really does, the skills she uses in her role, why her job was “love at first sight”, and …

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A day in the life of… Alex Igelsböck, CEO at data intelligence platform Adverity – Econsultancy

Adverity is a data intelligence platform allowing marketers to aggregate, manage and analyse data. We caught up with CEO Alex Igelsböck to find out more, and ask him how he does what he does. Please describe your job: What do you do? Alexander Igelsböck: My job is orchestrating the Adverity venture. As CEO of Adverity …

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