Company News

Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes

[ad_1] An email pops up in your inbox. It’s from the company where you purchased a gift for a family member’s birthday almost a year ago. It reminds you it’s almost time to celebrate again. The brand made a smart email marketing move – delivering personalized, relevant, and timely content. But what it did next …

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How to Make Your Brand’s Podcast Soar to Top of the Charts

[ad_1] Editor’s note: This article debuted in the July issue of the now digital-only Chief Content Officer magazine. Way back in the heady days of 2008, podcasting was barely a blip on the radar. According to Edison Research, the total audience of podcast listeners was 9% of the U.S. population per month. Yet, despite the …

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It’s Time to Do Something About Diversity

[ad_1] Listen to the Weekly Wrap right here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And that’s a wrap of the week ending Aug. 9, 2019 This week I’m thinking about how strength comes from the diversity of our voices and the character …

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3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

[ad_1] Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C.  Neil Wertheimer tells it like it is. Driven by …

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How to Get More Value From Your Email Marketing Tech (Q&A)

[ad_1] Editor’s note: Technology is essential to content marketing success. But the complexity around tech selection and its use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding, we’re embarking on a series of conversations with thought leaders in this space. Email may be an old dog in digital marketing …

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What If You and Your Brand Could Break Up with Social Media?

[ad_1] Is your relationship with social media dysfunctional? You find the platforms attractive because they draw billions of people. And though you know billions won’t be attracted to your brand, you still ponder what your (and your brand’s) life would be like without these good-looking social media platforms. You’re not alone. Marketers’ flawed social media …

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