Do you want to increase your email deliverability this year? Email marketing is a great way to drive more traffic to your site, increase engagement, and generate more sales. But, what if your emails aren’t reaching the inboxes of your subscribers and they’re being sent to the spam folder instead? That means that your emails […]
5 Ways to Increase Your Email Deliverability in 2019 Read More »
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Deliverability Services team at Oracle Marketing Cloud Consulting (OMCC) shares the latest news
Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber Monday campaigns. You’ve identified your email targets, developed a segmentation strategy and started building the dozens of emails you’re sending. It’s business as usual until someone from your e-commerce team flags a steep decline in site traffic.
Reach the managed inbox with a proactive approach to email deliverability Read More »
Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email users became more frequent and left users overwhelmed by managing their inboxes. In turn,
Marketing to the managed inbox: Why digital marketers need to own deliverability Read More »
When it comes to deliverability, many marketers tend to simply focus on details such as optimizing their subject lines, personalizing content, and ensuring they have a streamlined design. These elements are extremely important for deliverability, but if you’re sending to inactive contacts, your genius subject line won’t matter (because it won’t get read). Focusing on
Quality Data and Email Hygiene Can Do Wonders for Your Deliverability! Read More »
Deliverability is a hot topic that many marketers are still trying to wrap their heads around. Although the goal of placing emails in the inbox seems simple, there are several factors that influence deliverability — making it difficult for senders to even begin to assess how it applies to their own email marketing efforts. In
3 Email Deliverability Best Practices to Help You Improve Inbox Placement Read More »
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and
No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages suitable only for interdepartmental communication—into a robust marketing channel. Yet, rich media
Rich Media and Email: Maximize Impact (and Deliverability) Read More »
Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns really relies upon the success of your email deliverability and whether your email reaches the
Email deliverability benchmarks – a Gmail case study Read More »
Getting an email to an inbox is not always easy. Many factors determine whether an email is delivered, blocked, or even filtered into a subfolder. In this post, I’ll explore four key factors that determine email deliverability. IP Addresses The Internet Protocol address is a numerical identifier of the sender’s server. All devices connected to
