Email Marketing

5 Ways to Re-Engage Those Long-Lost Customers

If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost …

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4 mistakes to avoid if you want to succeed with email advertising

Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on …

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3 Surefire Ways to Grow Your Email Marketing List

3) Develop Great Content Marketing to Entice Your Audience Nothing I’ve written so far is going to matter much if you’re not consistently pumping out great content that reflects your brand’s tone and positioning. This requires a proper SEO audit of your existing content across all of your digital properties to establish a baseline of …

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