describe

55% of companies describe approach to CLTV as ‘basic’ or ‘non-existent’ – Econsultancy

Econsultancy’s Customer Lifetime Value report, published in partnership with RedEye, delves into the topic of CLTV. Namely, how organisations are employing it, as well as the tactics and strategies they are undertaking to increase it. Before we go any further, let’s be clear on what CLTV means. Essentially, customer lifetime value indicates the total worth of …

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This headline doesn’t describe this story! OR DOES IT? BoiseDev’s pledge for better headlines

Headlines are tricky, funny things. They are the gateway into a story for many readers. The quick “is this interesting to me?” indicator that can make the difference between reading, or not. The story headline often has to carry a lot of weight: as a title, as a search engine optimization indicator and yes, as …

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What Is “Cloaking”? The Dating Term Was Recently Coined To Describe A Super Frustrating Behavior

What makes a bad date? There’s being stood up, there’s being insulted, there’s having someone try to ram their tongue down your throat and swish it around like a washing machine. But is there something worse than any of these? There just might be. Welcome to the wonderful world of “cloaking.” What is cloaking? You …

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