customer lifetime value

Seven tactics & strategies for improving customer lifetime value

November 1, 2018 CLV, customer experience, customer lifetime value 0 Comments

Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words,…

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

September 12, 2018 customer acquisition cost, customer lifetime value, Lead Conversion, lead generation, Local Marketing, Strategy 0 Comments

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer…

How to Use Predictive Analytics for Better Marketing Performance

February 7, 2018 AI, algorithms, Artificial Intelligence, Automated Segmentation, Big Data, business analytics, CAC, churn rate, Cluster Models, Collaborative Filtering, customer acquisition cost, customer lifetime value, data analytics, data mining, Descriptive Analytics, Digital Marketing Analytics, Google Analytics, Identification Models, Lead Scoring, lead segmentation, Lifetime Value Prediction, machine learning, marketing campaign, metrics, Predictive Analytics, Predictive Scoring, Prescriptive Analytics, product fit, Propensity Models, ROI, SEO BLOG 0 Comments

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities…

What Exactly Is Customer Lifetime Value and Why Should You Care?

July 25, 2017 customer lifetime value, SEO BLOG, Strategy 0 Comments

In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should…

Want More Profits? Focus on Your Best and Worst Customers

June 28, 2017 customer lifetime value, customer management, Customer Marketing, SEO BLOG 0 Comments

Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your “super awful” customers. Source link

Your Customers Called. They Want You to Know These 6 Things

June 21, 2017 Advocacy & Loyalty, customer experience, customer lifetime value, Customer Marketing, SEO BLOG 0 Comments

Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course….