customer lifetime value

9 Mission-Critical Lead Generation Metrics You Need To Track

The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on …

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Creating a Marketing Plan for 2019: What to Focus On

Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different …

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55% of companies describe approach to CLTV as ‘basic’ or ‘non-existent’ – Econsultancy

Econsultancy’s Customer Lifetime Value report, published in partnership with RedEye, delves into the topic of CLTV. Namely, how organisations are employing it, as well as the tactics and strategies they are undertaking to increase it. Before we go any further, let’s be clear on what CLTV means. Essentially, customer lifetime value indicates the total worth of …

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Seven tactics & strategies for improving customer lifetime value

Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words, how much money you or I might spend on ASOS or Amazon throughout our lives. It’s not something you necessarily want to think about, I …

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’ve definitely heard of, and can …

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How to Use Predictive Analytics for Better Marketing Performance

With the rise of technology like Big Data, AI, and data analytics, marketing has been on a constant path of change. These days, marketing campaigns can use various measured activities to plan campaigns, and one of these tactics is using predictive analytics for better marketing performance, higher ROI and, ultimately, faster success. In this article, …

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What Exactly Is Customer Lifetime Value and Why Should You Care?

In the marketing world, niche terms and metrics get thrown around frequently, and while there is some jargon that you can just shrug off, there are others that you should pay attention to, which brings me to the topic I’d like to discuss today: Customer Lifetime Value (CLV). This is a metric that is often …

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Your Customers Called. They Want You to Know These 6 Things 351x200

Your Customers Called. They Want You to Know These 6 Things

Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role. If someone wasn’t happy with a product or service, usually they just stopped using it. Maybe they might complain …

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