With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — albeit misunderstood. When leveraged correctly…
Display
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Between social media and some of the new tools Google has been rolling out, we’ve been able to get greater insight into who our customers are rather than simply what…
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You believe in the power of full-funnel marketing, right? Good! You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right?…
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Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first price auction format. As the market leader in programmatic, Google…
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Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive…
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Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this…