Distrust

How evolving risks and consumer distrust will shape digital marketing in 2020

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are also prioritizing control of their brand experience and deploying defensive strategies to protect their organization from competitors and the inherent uncertainty that comes with being online. […]

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More people trust (and distrust) Facebook than any other social site – [survey]

SEO BLOG / Good To SEO

Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we

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New Study Finds Distrust in Social Networks is Rising [Infographic]

SEO BLOG / Good To SEO

A new study has found trust in social networks is declining (no surprise), with more people relying on private forums for information. Source link

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The Democratization of Distrust Is Our Biggest Opportunity

Building Your Audience, Content Marketing Examples, Content Strategy, SEO BLOG / Good To SEO

Doesn’t it seem like attention is getting a lot of, well, attention? Every day you see new strategies to increase the attention we receive from our audiences and buyers. You have “attention marketing,” a term describing a business model built around the hyper growth of social media. There is the “attention economy,” which elevates the

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