Regarding the effectiveness of experiential marketing, the numbers speak for themselves. According to the CVENT 2018 Global Planner Sourcing Report, 54% of marketers said their budgets for events have increased over the last year, and EventTrack 2018 report found that 69% of people attend events to shop for products or services. Therefore, it should come …
The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today’s highly competitive online landscape. With nearly all businesses establishing their own digital presence, it is only imperative for any company to invest in SEO not only to remain visible in …
SEO Outsourcing – Dos and Don’ts [Infographic] Read More »
The Dos And Don’ts Of Content Marketing In 2019 Content marketing has grown immensely as the average consumer is exposed to far more content than ever before. This is due to mobile technology developing so people are constantly reading, listening, or viewing content hundreds of times daily. For this reason the quality of content has …
The Dos And Don’ts Of Content Marketing In 2019 Read More »
For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attracting good quality leads to your B2B website. Here’s …
B2B Marketing Do’s and Don’ts for Attracting Leads Read More »
Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug. It’s now slowly coming to the forefront, mainly thanks to the rise of digital tech and social …
Six dos and don’ts of great partnership marketing – Econsultancy Read More »
Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in …
Push notifications for user re-engagement: 8 dos and don’ts Read More »
