The warning signs of a recession are all around. Economic growth slowed down earlier this year, Treasury yields are down, freight shipments are slowing, and 60% of economists surveyed by the NABE expect a recession by the end of 2020. Marketers would do well to heed the early warnings. Recession-proofing takes time and steady effort, …
I started my agency in 2008. That year, I attended the SMX conference at the Javitz Center in New York City. It was during this conference that the Dow plunged, suffering its worst points loss in history. I sat looking at the New York skyline, expecting to see stockbrokers jumping out of windows. Fortunately, I …
The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving …
2-step methodology for dealing with PPC performance downturns Read More »
