downturns

How upskilling your paid advertising will tackle economic downturns

30-second summary: Marketing budgets are often the first to be slashed in a downturn – upskilling your existing team with digital marketing techniques can provide huge efficiencies and minimize the impact of cuts Creating an upskilling program does not need to be expensive or time-consuming if a well-thought-out strategy is adopted and results are constantly […]

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Economic Downturns: How Marketers Can Prepare

SEO BLOG / Good To SEO

The warning signs of a recession are all around. Economic growth slowed down earlier this year, Treasury yields are down, freight shipments are slowing, and 60% of economists surveyed by the NABE expect a recession by the end of 2020. Marketers would do well to heed the early warnings. Recession-proofing takes time and steady effort,

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Winter Is Coming: SEO During Economic Downturns

SEO BLOG / Good To SEO

I started my agency in 2008. That year, I attended the SMX conference at the Javitz Center in New York City. It was during this conference that the Dow plunged, suffering its worst points loss in history. I sat looking at the New York skyline, expecting to see stockbrokers jumping out of windows. Fortunately, I

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2-step methodology for dealing with PPC performance downturns

Channel: SEM, Paid Search Column, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving

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