It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s.
As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality.
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search..
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads..
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads.
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities.
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And.
Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital.
Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and.
Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning.