It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions Read More
Search Marketing: General
As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be Read More
In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are Read More
While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects’ first introduction Read More
I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence. So Read More
In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the Read More
Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — Read More
Jessica Thompson is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She is a well-rounded digital media enthusiast with a keen interest in Read More
Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the Read More
Artificial intelligence (AI) and machine learning have long been part of PPC — so why are AI and machine learning all of a sudden such hot topics? Read More