The ultimate guide to the error 404 status code and SEO – Econsultancy
Every page you visit on the Internet will return something called a status code, a code consisting of three.
Search Marketing
The basics of using alt text for SEO – Econsultancy
Alt text is an important yet occasionally overlooked part of making a site accessible to all users. What is.
In Google , Search Marketing
Will the big multi-state antitrust investigation of Google affect marketers? – Econsultancy
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of.
Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as.
In Google , Industry , keyword strategy , organic search , paid search , schema , search engine , Search Engine traffic , Search Marketing , search terms , SEO , SERP
Search engine results: The ten year evolution
The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control.
In call-to-action , click-through rate , Content , meta content , meta content tags , meta descriptions , meta titles , Search Engines , Search Marketing , SEO , SERP
Nine types of meta descriptions that win more clicks
Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description.
In ad tech , Amino Payments , blockchain browsers , blockchain technology , brave , cryptocurrency , digital advertising , IBM , Industry , Paid Advertising , personalized search , PPC , Search Marketing , Unilever , user privacy
Five ways blockchain will impact search marketing
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals.
In Analytics , content performance , Development , Digital Marketing , Google Analytics , Google Search Console , Reports , Search Marketing , SEO , SEO TOOLS , SERP
How to take advantage of the latest updates to Google Search Console
After testing the Search Console for more than a year, Google announced its release from beta last year. In.
In consumer behavior , consumer mindset , Gucci , Industry , Luxury goods , luxury marketing , psychology , Search Marketing , search strategy , SEO
Luxury marketing search strategy, Part 1: Consumer mindset
Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci,.
A day in the life of… VP Product at Searchmetrics – Econsultancy
Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform. Econsultancy caught up with.