Search Marketing

The ultimate guide to the error 404 status code and SEO – Econsultancy

Every page you visit on the Internet will return something called a status code, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 means ‘Not Found’: the server you are requesting the page from has acknowledged your request but the page you …

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Will the big multi-state antitrust investigation of Google affect marketers? – Econsultancy

On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses. “There is nothing wrong with a business becoming the biggest game in town if it does …

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Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy

Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu. The search engine, called Toutiao Search, primarily draws its results from ByteDance’s own apps such as Douyin and Jinri Toutiao, one …

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Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

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Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to …

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How to take advantage of the latest updates to Google Search Console

After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the …

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Luxury marketing search strategy, Part 1: Consumer mindset

Did you know the world’s top 15 luxury brands generate more than 45 million web searches per year? Gucci, ranked as the number one most popular luxury brand online based on Deloitte’s Global Powers of Luxury Goods 2018 study, has approximately 9.5 million web searches per year alone. Luxury brands, resellers, and even counterfeiters are …

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A day in the life of… VP Product at Searchmetrics – Econsultancy

Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform. Econsultancy caught up with him to find out about a day in his life, his favourite things about his role, how he came to specialise in search, and his advice to any other marketers looking to follow a similar path. …

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Client in-housing, competition for talent top digital agency concerns

SAN JOSE —  Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet …

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MarTech Today Research: A marketer’s guide to enterprise SEO platforms

Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve.  Comprehensive enterprise SEO platforms offer multiple features to help teams manage and automate search optimization tactics, but the vetting and selection process can be overwhelming. A new report from MarTech Today Research looks at 18 enterprise SEO platforms, selected …

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