Search Marketing

The ultimate guide to the error 404 status code and SEO – Econsultancy

Every page you visit on the Internet will return something called a status code, a code consisting of three numbers that communicate to the requester the status of their request for a particular page. A 404 means ‘Not Found’: the server you are requesting the page from has acknowledged your request but the page you …

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Will the big multi-state antitrust investigation of Google affect marketers? – Econsultancy

On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses. “There is nothing wrong with a business becoming the biggest game in town if it does …

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Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy

Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu. The search engine, called Toutiao Search, primarily draws its results from ByteDance’s own apps such as Douyin and Jinri Toutiao, one …

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Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

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