Search Marketing

Will the big multi-state antitrust investigation of Google affect marketers? – Econsultancy

On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses. “There is nothing wrong with a business becoming the biggest game in town if it does …

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Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy

Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu. The search engine, called Toutiao Search, primarily draws its results from ByteDance’s own apps such as Douyin and Jinri Toutiao, one …

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Search engine results: The ten year evolution

The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition …

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Nine types of meta descriptions that win more clicks

Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond that to carefully craft descriptions that can massively increase their click-through rate from search engines. You can do the same. We’re going …

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Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to …

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How to take advantage of the latest updates to Google Search Console

After testing the Search Console for more than a year, Google announced its release from beta last year. In the previous year, maybe more, Google slowly rolled out the beta eventually doing a full open beta invite to all Search Console users and migrating their features from the old to the new version. From the …

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