EGR

SEO Tracker: Admiral Casino resilient to search volume drops as Wink and Mecca fall away in slots | EGR Marketing

In September’s SEO Tracker, Stickyeyes analyses the impact of Google’s EAT update on the slots search market Once a highly competitive, high-volume market that was considered a key opportunity for cross-selling and up-selling consumers in the egaming sector, the slots market has experienced some difficult challenges in recent years. While not necessarily seen as […]

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SEO Tracker: Oddschecker the clear favourite after the football season kicks off | EGR Marketing

In August’s SEO Tracker, Stickyeyes assesses how bookmaker brands are performing in search results as the new football season kicks off The start of the football season is upon us and traditionally this is one of the key periods for bookmakers for customer growth, capitalising on new-season optimism and excitement, as well as getting

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SEO Tracker: How 888casino strengthened its position at top of the casino search market | EGR Marketing

In this month’s SEO Tracker, Stickyeyes analyses how Casino.com’s quantity-over-quality strategy looks to have increased 888casino’s search market dominance The online casino market remains an incredibly competitive search market but one brand, 888casino, appears to be increasing its dominance in the UK search results. We last looked at the UK casino search market back

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SEO Tracker: Paddy Power Betfair leads the bookmakers but multiple rankings see Oddschecker reign supreme | EGR Marketing

In this month’s SEO Tracker, Stickyeyes analyses how top performers Oddschecker and Paddy Power Betfair keep on winning in the online search market Since Paddy Power and Betfair merged in early 2016, the group has been one of the major players in the sportsbook market, particularly as far as the online search market has

SEO Tracker: Paddy Power Betfair leads the bookmakers but multiple rankings see Oddschecker reign supreme | EGR Marketing Read More »

SEO Tracker: Has PokerStars’ double-domain approach backfired? | EGR Intel

In this month’s SEO Tracker, Stickyeyes looks at how poker brands are faring in terms of visibility and in particular how PokerStar’s double domain approach has performed Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under 55,500

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SEO Tracker: Has PokerStars’ double-domain approach backfired? | EGR Marketing

In this month’s SEO Tracker, Stickyeyes looks at how poker brands are faring in terms of visibility and in particular how PokerStar’s double domain approach has performed Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under 55,500

SEO Tracker: Has PokerStars’ double-domain approach backfired? | EGR Marketing Read More »

Raketech revenues up two thirds on SEO strength | EGR Marketing

Raketech has reported a 66% rise in Q4 revenues to €7.6m, with organic growth of 50%. Adjusted EBITDA increased by 122% to €4.5m on a margin of 59.3%, “well above financial targets” according to CEO Michael Holmberg. Holmberg hailed the strength of the group’s SEO, meaning its core Raketech products continued to grow strongly. “We…

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