Zero-party data is information that a customer willingly shares with a brand or company she is working with. Zero-party data includes purchase details, preference for communication, and personal details that a customer wants to be recognized with. This data is helpful since it gives a brand or company a brief but clear picture of their […]
Outreach emails are one of those most common and, arguably, most effective ways to get your message out to as many recipients as possible, but they need careful thought and planning as, if you get them wrong, they may waste not only your time but that of your long list of carefully selected recipients! You
Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. In January, our inboxes were brimming with exciting campaigns that encouraged us to push the envelope as we plan out our own email program. From empathetic and relevant messaging, to personalized experiences and creative trends, we celebrate the brands
The Litmus Team’s Favorite Emails of January 2022 – Litmus Read More »
Give your customers a reason to send off 2021 with a bang – while looking forward to better things in 2022 – with mind blowing deals and discounts in a Happy New Year email (or New Year’s Eve message) that will boost your year-end sales.
Real results for the biggest digital event of the year are right at your fingertips. Every year people hold off on purchases big and small all while waiting to see if they can get their desired items even cheaper on Cyber Monday.
10 Super Cyber Monday Emails and Tips for Real Results Read More »
By Kelly Forst January 28, 2021 Make your subscribers feel extra loved this Valentine’s Day. And see unique Valentine’s Day email examples to inspire your own. Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love. And you can help make your email subscribers feel extra loved this year. You just need to know
Valentine’s Day Emails Your Subscribers Will Love | AWeber Read More »
During a year of change, email has become an even more crucial connection between businesses and their customers. Email engagement increased by 200% in the wake of the COVID-19 pandemic. As more customers stay at home, checking the inbox has become a regular part of customers’ daily routines—day and night, we check-in with our favorite
A Year of 1 Trillion Emails: The Customers Who Sent Them | SendGrid Read More »
It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games. Why we love anniversary emails
How to use anniversary emails to boost engagement | Vero Read More »
One of the main methods for businesses and consumers to stay connected during COVID-19 has been through email. So when it came to preparing our communication platform for the holiday season, we took this increased responsibility to heart. For several months before the Black Friday weekend, we tested and tuned our infrastructure. Similar to years
Peering Enhances Performance at 415 Million Emails per Hour | SendGrid Read More »
Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to forge a new (and profitable) path in your email marketing and automation efforts. What is a cross-sell email A cross-sell email is
What you need to know about cross-sell emails | Vero Read More »
