Amazon’s FC Ambassadors embarrassment proves the importance of authenticity in employee social media – Econsultancy
Facing growing scrutiny of its business practices and associated negative headlines, Amazon last year launched a program called FC Ambassadors. The concept: have rank-and-file employees tweet in defense of the company, particularly its warehouse working conditions, compensation and benefits. At the time, I called FC Ambassadors “bad social media strategy” and wrote: “…the problem is […]