social

Facebook has acquired Servicefriend, which builds ‘hybrid’ chatbots, for Calibra customer service – TechCrunch

As Facebook prepares to launch its new cryptocurrency Libra in 2020, it’s putting the pieces in place to help it run. In one of the latest developments, it has acquired Servicefriend, a startup that built bots — chat clients for messaging apps based on artificial intelligence — to help customer service teams, TechCrunch has confirmed. …

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AI Weekly: Automation in the workplace could disproportionately affect women

As AI and machine learning transform industries by automating much of the work currently done by humans, women’s careers will be disproportionately affected. That’s according to a McKinsey Global Institute report published earlier this year (“The future of women at work: Transitions in the age of automation“), which found that in the 10 economies (Canada, …

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Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success – Econsultancy

Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. Ahead of her appearance at the Festival, we caught up with her to find out about her day-to-day work, how Virgin Trains came to develop its …

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The key is “it really needs to stand out” – Econsultancy

Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top …

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Essential Apps and Tools for Social Media Marketers

The digital age has drastically changed the world of advertising and marketing. In the past, the only outlets were traditional billboards and magazine spreads. But thanks to social media, it has opened up a whole new array of platforms to create campaigns and relay messages.At present, Dream Grow estimates that there are now around 3.48 billion …

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Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature – TechCrunch

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other …

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