If early signs are any indication, the 2017 holiday season will look a lot different than previous holiday seasons for retailers. That has huge implications for the types of marketing campaigns they will run. What Happened to Black Friday? First of all, you’re a lot more likely to hear that “Black Friday is dead” this […]
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As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind! Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and publishes
Embrace These 2017 Internet Marketing Trends And Reach More Customers Read More »
I’m embarrassed to admit this now, but when I was a kid, I got in a lot of fights. I was voted “toughest” in my school. I would fight any kid who said they could beat me. I wasn’t the biggest, but no matter how many times I got hit, I refused to stay down.
Want to Build a Business? Get Ready to Embrace Rejection Read More »
August 18, 2017 Throughout the evolution of AdWords, we have seen so many rollouts and changes to how we manage our campaigns and strategy. Removal of close variant controls, the removal and then re-introduction of device bidding, ETA’s, the dread of changing to the new UI. Despite all of this, one thing has always remained
Let Manual Bidding Go and Embrace Automated Bidding Read More »
Much like developing resilience in the face of failure, handling rejection is also like a muscle that must be developed and exercised. Not experiencing rejection and the everyone gets a trophy mentality has resulted in many Millennials (unknowingly) avoiding short term pain for the guarantee of 10 times the long term pain. Tim Ferriss, New
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Think the growth of the gig economy is hurting your business? That may be true if you’re a taxi company… but if you’re a growing startup, the gig economy might be the answer to your demand spike needs. The following is from Keith Leimbach, the CEO of Liveops, a company that provides managed, flexible workforces
Want a Counterintuitive Way to Grow Your Business? Embrace the Gig Economy Read More »
Communication matters. When communication breaks down, marriages, parent-child relationships, and friendships can fall apart. And at an organization level, without effective communication, leaders can’t lead, products don’t sell, and cherished projects don’t get funded. Which presents a paradox: if it’s that important, why does most communication fail? And fail it does… If you look at
Embodying 1 word will turn your blogging campaign around quickly. Watch this in-depth video to discover and *be* this word: Service At 6:55 PM after an afternoon spent out with the family, then dinner and desert at the mall I am back on it blogging-wise. I’m writing and publishing this guest post. Because I love
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Susan Etlinger, an Industry Analyst at Altimeter, a Prophet Company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. On this
Why Marketers Should Embrace the Age of the Algorithms [Podcast] Read More »
In his book Smartcuts, Shane Snow shares the story of Second City, a school for actors and comedians in Chicago. As you might expect, the story starts off with a scene where comedians are practicing for an upcoming show, standing on stage, improvising jokes. What you might not expect is what happens: They bomb. Totally.
What to Do When Content Marketing Isn’t Working: To Succeed, Embrace Failure Read More »
