Endorsements

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad …

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Roger Montti

New FTC Guidance on Influencer Endorsements

FTC issued guidance for social media influencers who endorse products. The goal is to educate influencers that they are obligated to disclose relationships with brands when endorsing them. When is an Endorsement Disclosure Required? The FTC announcement instructs that payment for an endorsement is not the only circumstance that requires a disclosure. Influencers must disclose …

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Celebrity Endorsements one click away with Silicon Valley Startup, FamePick

Celebrity Endorsements one click away with Silicon Valley Startup, FamePick The celebrity endorsement industry enjoys over 100 years of success in traditional forms of media such as TV, radio, and print. However, it’s clear that the media landscape is changing. Companies are straying from traditional channels and spending more on digital and social media marketing …

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Why Are Instagram Influencers Reluctant to Disclose Endorsements?

December 14th, 2017 In April, the Federal Trade Council (FTC) gave influencers and marketers a big slap on the wrist by way of more than 90 cease and desists. Apparently, after protecting consumers from deceptive business practices for over 100 years, the FTC didn’t like these modern social media celebrities and their failure to disclose …

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