Engagement

Keeping Track of Consumer Engagement - Validity

Keeping Track of Consumer Engagement – Validity

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does!  The COVID-19 global pandemic ripped up the subscriber …

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How Kate's Clothing Uses Benchmark Email to Increase Engagement and Sales

How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales

Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat. Instead, check out our case study with Katie’s Clothing and …

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Announcing the 2020 Global Messaging Engagement Report | SendGrid

Announcing the 2020 Global Messaging Engagement Report | SendGrid

Twilio SendGrid’s staple Email Benchmark and Engagement Study is back with a new focus on both email and SMS/MMS messaging. The new 2020 Global Messaging Engagement Report helps senders to better understand the perspective of recipients, and this year’s findings explore more data than ever before.  Unlike previous versions of this guide, this report does …

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Helen Schifter on The Value of Social Media for Civic Engagement

Helen Schifter on The Value of Social Media for Civic Engagement – Social Media Explorer

Helen Schifter on The Value of Social Media for Civic Engagement In the aftermath of the absolute tragedy and loss of life in Minneapolis, so many of us have been heartened by the outpouring of support and love among young people for our brothers and sisters in the African American community. Helen Schifter has written …

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