In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. […]
Improving Email Engagement by Turning Inactives Into Actives – Blog Read More »
Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. This relationship represents a natural fit because email subscribers appreciate relevant messaging that provides genuine value. To achieve this requires high quality data and consistently reliable delivery – exactly what Validity does! The COVID-19 global pandemic ripped up the subscriber
It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games. Why we love anniversary emails
How to use anniversary emails to boost engagement | Vero Read More »
Email marketing is such a powerful strategy, yet if the right tool isn’t being used or the right approach isn’t taken, the benefits that come from it will never see the light of day. Don’t become victim to an email marketing strategy that falls flat. Instead, check out our case study with Katie’s Clothing and
How Kate’s Clothing Uses Benchmark Email to Increase Engagement and Sales Read More »
Looking for ways to tweak your social media marketing approach in 2021, and maximize reach and engagement with your posts? This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to
Boosting Your Brand Through Social Media Engagement [Infographic] Read More »
By Kelly Forst January 4, 2021 Want more likes, comments, subscribers, and followers? Two AWeber experts tell you how to get more virtual engagement. Can you believe it’s 2021? After the year we just had, you’re probably breathing a sigh of relief like I am. But here’s the thing: The world is more virtual than
Get More Virtual Engagement with Your Audience | AWeber Read More »
Twilio SendGrid’s staple Email Benchmark and Engagement Study is back with a new focus on both email and SMS/MMS messaging. The new 2020 Global Messaging Engagement Report helps senders to better understand the perspective of recipients, and this year’s findings explore more data than ever before. Unlike previous versions of this guide, this report does
Announcing the 2020 Global Messaging Engagement Report | SendGrid Read More »
Instagram marketing is all about engagement. Without likes (hearts, or whatever terms you’re going to use), we simply won’t grow our Instagram account. In the past, getting engagements on Instagram is fairly simple (but not saying that’s easy): consistently publish high-quality posts. However, with all the recent algorithm changes especially after 2016, today’s Instagram engagement
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong,
5 Simple and Effective Ways to Increase YouTube Engagement Read More »
The Epic Games Store is hitting its stride. Epic revealed today that its PC gaming portal hit 61 million monthly active players on PC. It also had an average peak-concurrent player count of 13 million on PC. This came as Epic gave away free games as part of “The Vault” promotional event. Free games included
Epic Games Store is seeing near-Steam-like engagement levels Read More »
