eSports

Punters.News | Esports betting makes punter 1,000's

Punters.News | Esports betting makes punter 1,000’s

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More Fallout From The Hong Kong Protests Hitting eSports

from the not-going-away dept We were just discussing how the NBA and Blizzard each responded to the thin-skinned Chinese government’s pressure on each in the wake of statements made supporting the Hong Kong protests that have raged for months now. The Blizzard half of that conversation involved the company yanking prize money and issuing a …

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Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine

Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention to esports, but they don’t have nearly as much data as they do for mainstream media such as television. But Barnes, the head of experiential marketing at Bud Light, dove in …

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ESL and Dreamhack team up with Nielsen for better esports tracking

Two of the biggest esports organizers in the world, ESL and Dreamhack, announced today that they are entering into a “comprehensive epsort measurement agreement” with Nielsen, the data-tracking firm. “The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry,” …

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Lero launches Ireland’s first e-sports research lab in University of Limerick

Lero aims to work with amateur and professional e-sports players, conducting research to benefit players, managers and sponsors of e-sports teams. On Thursday (29 August), Science Foundation Ireland (SFI) research centre Lero opened Ireland’s first e-sports research lab. Located at Lero’s headquarters at the University of Limerick, the e-sports lab will enable Lero researchers to …

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